COFES-Russia Seminar and isicad-2010 Forum, Moscow, September 21
COFES-Russia seminar organized by Cyon Research and LEDAS will be held on September, 21 in Moscow at Borodino Business-Hotel. The seminar is organized in the framework of the 4th International isicad Forum, a bi-annual event owned by LEDAS.
Organizers:
General Partners:
Other Partners:
I. Objectives
COFES Russia Seminar brings
Senior executives from the software community who create, develop, and support the tools necessary for design and engineering
Together with their peers from firms in manufacturing, construction, and design
To discuss innovation in the face of the current economic situation (both globally and within Russia and the CIS)
, and
key problems common within and among BIM/CAD/DP/and PLM
market situation and formulate forecasts for the next 5-6 years, and
business opportunities advantageous both for customers and providers
Who will attend
Top managers and experts from leading providers in the field of BIM/CAD/DP/PLM
Top managers from Russian manufacturing, construction and industrial organizations
Analysts, media, and representatives from academia and government
Participation in COFES Russia Seminar is by invitation only. If you would like to be considered for an invitation to the event, please fill the form at http://apply.cofes.com.
Presentations and recordings from the event will be made available to the attendees shortly after the event.
For more information, or to request an invitation, contact David Levin of Ledas or Cory Martin of Cyon Research
II. Agenda (tentative)
08:30
Registration, welcome coffee
09:30
Opening of isicad-2010 (David Levin, President & CEO, LEDAS)
09:45
Cyon Research Report: A vision of global market dynamics for design and engineering software, including results and implications of recent surveys of the global engineering software community
(Brad Holtz, President & CEO,Cyon Research)
10:35
Presentations from the Forum Partners
11:05
The Awards of isicad Community
11:10
Coffee break
11:30
Presentation from NVIDIA: "New opportunities for developers and users of CAD systems - professional graphics and heterogeneous computing using GPU"
12:00
Presentations from the Forum Partners
12:30
Opening of COFES-Ðîññèÿ Introduction and overview of COFES 2010 and the COFES Israel Forum (Brad Holtz, President & CEO, Cyon Research)
13:00
Lunch
14:00
Working Groups (WG)
1. News & trends in PLM/PDM
2. Intelligent methods of 3D modeling in CAD
7. Perspectives of Building Information Modeling and its impact on AEC market
15:00
Coffee break
15:15
Working Groups (WG)
Forum Partner's seminar
3. Marketing and Advertizing in the Era of Global Social Networks
4. CAD-training for future engineers
Joint seminar of Appius and 1C: "Industrial application of PLM-tools on the
1C: Enterprise 8 platform"
16:15
Coffee break
16:30
Working Groups (WG)
Forum Partner's seminar
5. New business-models for engineering software
6. New hardware technologies for engineering software
Joint seminar of Appius and 1C (continuation)
17:30
Coffee break
18:00
Round Table of WG Moderators and Vendors Press-conference
19:00
Dinner
III. Working groups
In line with traditions of COFES the Organizing Committee in coordination with Brad Holtz has specified six WGs. There will be two rounds (in total – 3 hours) each round includes three WGs that will be working in parallel during 1.5 hours. After these rounds are over, there will be a joint integrating round table + press-conference.
The following 6 working groups are planned.
1. News & trends in PLM/PDM
PLM is getting traction as a industry direction and becomes accepted as a business strategy by many customers. Nevertheless, there are lots of debates about what PLM is actually need to become - strategy, application, vision, platform etc. The discussion in this working group will be around what we see as the top challenges and opportunities for PLM in the coming decade:
- Challenges: Simplicity, Alternative Business Models, Openness, Beyond Engineering, noPLM
- Opportunities: Competition, Social Applications, Regulation and Sustainability, Cost
Discussion topics:
Top PLM challenges in the next decade
Digital Prototyping vs. Full-Scale PLM?
What will be the next CAD data management paradigms?
2. Intelligent Methods of Three-Dimensional Modeling in CAD
Creating and editing engineering data
History-based modeling has been the dominant CAD technology for many years; it is still widely used. Last years history-free (or direct) modeling becomes more robust and useful, and now CAD users can choose between two very viable and very different technologies. This workgroup will be a place for discussion how this choice impacts the intellectual property and product development process of customers.
Discussion topics:
Parametric modeling of surfaces and solids
Comparative analysis of history-based parametric modeling with direct geometry editing: advantages and drawbacks of each approach
What direct editing tools are offered in mainstream MCAD
How to keep design intent in history-free environment
Comparison of geometric modeling kernels
What file format will be used for CAD data exchange in 2050?
3. Marketing and Advertizing in the Era of Global Social Networks
The question is what will be influence of the Internet and social networks on marketing.
Key issues:
1. Push vs. Pull - how to be found? this becomes the most important question marketing people are asking. The focus need to be to provide focused content that can be accessible via internet, search, social networks, and blogosphere
2. Social affiliation (reference by somebody you know...). When you feel trust, it is easy to you to take a decision. The recommendation or social affiliation will become a strong marketing force in the next couple of years.
3. Attention management. You need work hard to get attention of people these days. So, the new ways to get attention need to be developed. Video, Rich content, Web casting on demand etc. This is only short list how to get it...
4. Blogging vs. official marketing campaigns. People like content that written by non-marketing people. This content get more trust in people's eyes...
Some other topics for discussion:
New ways of engineering software marketing
Rich 3D Media vs. paper media
Social Networks and Communities
Inbound Marketing, Community Building,...
4. CAD-training for future engineers
Early CAD education in school
Software Users or Engineers?
More discoverable software
On-line e-books and training
The role of 3D Media in the education process
The role of new hardware devices in the education: Google Set Top, iPad, ...
5. New business-models for engineering software
The key question in this discussion should be around "Risk" and "Trust". Customers are looking how to decrease risk in their software projects. PLM is a very risky one these days. Also "value proposition" is very un-trustfull. Customers don't see how current PLM vendors can provide a value using current business models.
The key questions:
1. How to decrease upfront cost?
2. How to provide PLM tools to wider customer audience for reasonable price?
Some of the topics:
Cloud computing and SaaS
FOSS(Free and Open Source Software) in CAD/CAM/CAE/PLM...
6. New hardware technologies for engineering software
GPU usage in CAD/CAM/CAE
3D pointing devices and multi-touch
3D printing
Augmented reality
7. Perspectives of Building Information Modeling and its impact on AEC market
Building Information Modeling (BIM) is a process of generation and
management of building/construction data during its lifecycle. BIM consists
in using AEC CAD tools for creation of the common information model of a
building/construction that is shared for collaborative development among
several teams of architects and engineers. The building information model
consists the description of geometry, spatial relations, geographic data,
material properties, etc. Participants of this workgroup will discuss new
tools and technologies for creation and management BIM data.
Topics:
Parametric building modeling
4D technology
Green design
Computer-aided engineering for AEC
Collaborative development
AEC design data standards
Employment of new technologies in the Russian AEC market
PLM and BIM: twins?
Everybody is kindly invited to give comments and propose more hot topics. Please write directly to me.
Thank you,
David Levin, LEDAS Founder and CEO, Chairman of isicad-2010,
levin@ledas.com
