SAP's Newest CRM Release Makes Industry Gains

WALLDORF, Germany (from release) -- SAP AG (NYSE: SAP) yesterday announced that customers worldwide across a variety of industries have selected the newest version of mySAP Customer Relationship Management (mySAP CRM) to drive business growth and improve end-user productivity across sales, service and marketing roles. The Whirlpool Corporation, Bluefin Solutions and Purdue University are among the latest companies leveraging the recent release of mySAP CRM for better customer insight, improved decision-making and enhanced forecasting processes.

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